My name is Elaina, and I’m an experiential creative and copywriter with nearly a decade of experience building campaigns, workforce development programs, and integrated brand experiences.

I started in SEO and web copy before moving into traditional agency advertising, where I developed multi-channel campaigns across digital, video, social, OOH, and brand storytelling. Since 2024, my work has focused heavily on experiential activations, education and workforce development programming, and community-centered initiatives for organizations including Toyota, Detroit Institute of Arts, Detroit Housing Network, National Urban League, and Black Enterprise.

Today, my work lives at the intersection of storytelling, strategy, and human experience. I lead creative development, shape experiential concepts, and collaborate closely with clients, strategists, designers, and production teams to bring ideas to life from concept through execution.

I’m especially drawn to work rooted in culture, education, accessibility, and community impact. The goal is always the same: create something thoughtful, human, and impossible to ignore.

If you're looking for a creative partner who can lead ideas, build experiences, and connect with audiences in meaningful ways, let’s talk.